Have you ever wondered what those guys at Nike Golf do when they are not busy watching the Nike sponsored Tiger Woods win another tournament dressed head to toe in cool looking Nike golf clothes, baseball cap and shoes?
Well take a look at the Nike Golf Europe website. At the bottom centre of the Home page is an image link to Juice Holiday. Click and watch a series of “juice” tests supervised and controlled under extreme laboratory conditions. Watch a Nike Juice 312 be fired through several different items inclusing a gingerbread house, bubblegum machine, birthday cake, a jar of mayonaise, and my personal favourite, a lava lamp.
Once you’ve given the videos a thumbs up, you can send the gingerbread test as an eCard. Watching the Juice Test makes me want to go and buy some Nike Juice 312 golf balls. Now that’s what I call good marketing!
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