Etihad Airways to become Official Airline of the Ladies European Tour in 2016
Etihad Airways, the national airline of the United Arab Emirates, has announced that it will become the Official Airline of the Ladies European Tour (LET) in 2016, Europe’s leading women’s professional golf tour.
The LET was originally formed as the WPGA in 1978 and over the last 36 years has developed into an internationally recognised sporting organisation. In 2015 it held more than 20 tournaments in 18 different countries for a membership base of more than 30 different nationalities.
Etihad Airways is already an active participant in global sports and is aiming to lead by example through partnerships with female athletes, events, teams and tours, such as LET.
Etihad Airways currently sponsors Manchester City Women’s Football Club, Melbourne City Women’s Football Club and the Washington Mystics of the Women’s National Basketball Association (WNBA).
Women are a major part of the Etihad Airways workforce and the airline is increasingly recognised as an employer of choice within the Middle East region. Over 8,000 females, of 144 nationalities, are already part of the airline’s 24,000 strong workforce.
Patrick Pierce, Vice President of Sponsorship for Etihad Airways, said:
“The airline partners with a variety of sports properties around the world including football, cricket, Formula 1, basketball, hockey and cycling. Our support of the Ladies European Tour provides yet another opportunity for Etihad to increase our brand and business profile to an international audience passionate about golf.”
Ivan Khodabakhsh, Chief Executive of the Ladies European Tour, said:
“We are thrilled to enter a global partnership with Etihad Airways, one of the world’s truly great companies. The new relationship is testimony to the global appeal of the LET and the success of our players to connect with audiences in many markets around the world.”
The partnership sees Etihad Airways become the second LET Global Partner, joining Omega, the Official Timekeeper of the LET. Etihad Airways and LET will collaborate on a series of marketing and in-flight media initiatives promoting the tour’s roster of world-class female golfers.
Mona Walid, Vice President of Talent Acquisition for Etihad Airways, said:
“Etihad Airways is committed to developing women in the workforce and the alignment of our sports sponsorships with our business goals is an important part of driving our wider company strategy. Over 1000 female employees already take part in our sports clubs in the UAE, and we will continue to utilize our involvement in the world of sport to engage our current and future employees.”
Golf Stole My Brain And Other Strange Golfing Tales
Golf Stole My Brain And Other Strange Golfing Tales
By Dale Concannon Metro Books John Blake Publishing Ltd. Hardback priced £12.99
Metro Books is delighted to announce the publication of Golf Stole My Brain: And Other Strange Golfing Tales, a fantastic gift book full of unique golfing anecdotes and stories.
The book highlights the idiosyncratic nature of golf and the often messianic fervour of those who play it. The game can appear deceptively easy at times, and virtually impossible at others.
Enter our Free Competition to win a copy ofGolf Stole My Brainby Dale Concannon
To enter the competition all you need to do is correctly answer the following question:
Who has finished the 2015 golf season ranked World No. 1?
a) Tiger Woods
b) Jordan Spieth
c) Rory McIlroy
Send your entries to email@example.com with “Golf Stole My Brain“ in the subject line along with your answer and your full address and contact telephone number. Entries without this information will not be entered.
This Buzzin Golf Free Competition ends on 31st Decemeber, 2015.
The editor will randomly select 5 winners. The editor’s choice is final.
Golf Stole My Brain And Other Strange Golfing Tales
By Dale Concannon
Metro Books John Blake Publishing Ltd. Published on 5th November 2015. Hardback priced £12.99
Fall is here. The golf season is almost over – soon the weather will not allow us to do anything else but to walk on the rainy streets or sip on a good cup of tea by the fire. When there is no way to go out and play our favorite games we have to find an alternative to our outings in the green. Here are a few tips on how you can spend a few valuable hours inside while waiting for the golf season to begin.
One way to keep your spirits high when you can’t go out to play is by playing video games.
Electronic Arts is the game publisher with possibly the biggest coverage of sports. The publisher’s Rory McIlroy PGA Tour, available through the Xbox Live store or the PlayStation Store, takes its players to some of the most popular golf courses of the world. But those who have no desire to try out real life courses can also try their skill in fantasy settings that are unique. The game also boosts the fun of it by adding a series of challenges through its new Night Club feature.
But these games will not satisfy some of the truly passionate players. These players – I have some friends who are like this – consider video games to be just an unworthy substitute for the real thing, so when the golf season ends, they like to kill their time with other activities. A hobby preferred by a surprisingly high number of my golfer friends is playing the world class casino tournaments Royal Vegas has to offer.
The games available at the Royal Vegas offer something unique – you can play them on many platforms. In full season you can take them with you on the golf course, using your smartphone, and play on while your mates drive around in the golf cart getting to the next hole. You can engage in an exciting tournament while you wait for your turn. And you can kill time playing one of the hundreds of games the Royal Vegas has to offer while waiting for the weather to allow you to put on your golf shoes and go out playing once again.
Whichever your choice would be to fill the empty hours until late march, when you can once again take a swing outdoors, know this – fall passes quickly, winter goes by, and the new season will begin sooner than you can imagine. Keep your clubs tidy and your shoes in a good condition – you will need them once again, maybe sooner than you can imagine.
The Open is one of golf’s four major championship events and features some of the greatest professionals on the planet. Every year, the top players in the world descend on St Andrews as they compete in a three-day event for one of the sport’s most prestigious trophies. This year’s championship will begin on the 16th July and the 2015 Open event could see the winner’s prize money pass the £1 million total for the very first time. Last year’s champion Rory McIlroy – and current world number one – will be looking to defend his crown against some of the world’s best players, including England’s Justin Rose and Masters champion Jordan Spieth. The Northern Irishman will be quietly confident of his chances after an excellent start to the 2015 season but will remain level headed as he prepares for the upcoming event.
The second major of the golfing season, the US Open, is set to get under way this week and the 26-year-old will compete directly with defending champion Martin Kaymer after the two were paired together in the draw. Although this tournament may not give any clues towards Scotland’s event next month, McIlroy will be looking to land a huge psychological blow to Kaymer and the other competitors as he aims to remain clear as the best player in the world. At the time of writing, the Northern Irishman is priced at 4/1 with betfair to retain the Open Championship in July, while world number two Jordan Spieth is valued at 9/1. The tournament is one of the greatest competitions on the sporting calendar and golf fans from all over the world are set to attend the world famous event. We consider just a few of the contenders for the 144th Open Championship and provide our thoughts on their chances this year.
McIlroy will fancy his chances of retaining his title this year as he attempts to claim the fifth major championship of his career. The Northern Irishman won two professional tournaments last month – the WGC-Cadillac Match Play Championship and the Wells Fargo Championship – and will be looking to take that form into the summer months. In fact, McIlroy set a new record at the Wells Fargo Championship as he finished seven strokes ahead of his nearest competitor, completing four rounds of golf in just 267 shots. In 2014’s Open Championship, he earned a thrilling two shot victory over Spain’s Sergio Garcia and America’s Rickie Fowler to join Tiger Woods and Jack Nicklaus as the only players to win three of golf’s major championships under the age of 25. If he can defend his crown and win a fifth major title, he will further stake his claim as one of the greatest golf players of all-time. McIlroy will be hoping to celebrate this year’s tournament in a similar style to last year.
However, new kid on the block Spieth is threatening McIlroy’s dominance in the sport and the youngster will fancy his chances of causing an upset in this year’s Open Championship. The newly crowned Masters champion – who broke a number of records at Augusta National this year – is full of confidence after a phenomenal start to the calendar year but has struggled in recent weeks. The 21-year-old missed the cut in May’s Players Championship while he finished joint-17th in the Match Play Championship. Despite these setbacks, Spieth has climbed up to second in the world rankings and will plan on displacing the Northern Irishman at the top of the standings in the near future. The American is extremely talented and is a future candidate for the number one player in the world. If he can improve his consistency in the build-up to this event, Spieth will stand a great chance of claiming his second major title of the season.
England’s Justin Rose is also having a sensational year and could feature among the leaders throughout the event. The world number six finished second to Jordan Spieth at Augusta, finishing with an incredible 14-under-par score. In fact, that total would have been good enough to win each of the previous three tournaments, but the young American was just too good. Since the Masters, Rose has gone on to perform well in a number of competitions. The Englishman won the Zurich Classic, finishing on 22-under-par, while he also finished ahead of Spieth in the Memorial Tournament as he claimed second place. Rose has struggled at the Open Championship throughout his illustrious career but, with a bit of luck, he is more than capable of making the cut and, at the very least, should be looking to equal his greatest ever finish of fourth at the iconic event.
The Open Championship is set to be competitive and there could be a number of shock performances that light up the tournament. American Phil Mickelson remains a top player and is capable of beating the very best on his day, while Tiger Woods has struggled for consistency and recently hit a career-worst round of 85 at the Memorial Tournament. McIlroy and Spieth are likely to be there or thereabouts and should climb up the leaderboard as the championship progresses. The newly crowned Masters champion will be hungry for a second major in 2015, but title holder McIlroy may be too strong as the Northern Irishman hunts a fifth major success.
Assoufid Golf Club nominated as ‘Best Golf Course in Morocco 2015’
Award-winning Assoufid Golf Club recently named ‘Africa’s Best New Golf Course 2014’, has reinforced its growing global reputation by being nominated on the shortlist for The World Golf Awards as ‘Morocco’s Best Golf Course 2015’.
The desert-style 18-hole golf course is situated close to the vibrant city of Marrakech –ranked No.1 in TripAdvisor’s ‘2015 Travellers’ Choice, Top 25 Destinations in the World’ – and is set against the backdrop of North Africa’s snow-capped Atlas Mountains.
Assoufid Golf Club, Morocco, Africa
Assoufid Golf Club officially opened for play in October last year and is a debut design for Scottish PGA professional and former European Tour player, Niall Cameron.
Additionally, the club is a 10-minute drive from the city’s international airport and forms part of an exquisite 222-hectare development, which will include a hospitality and residential component. The development offers golfers an excitingly diverse challenge across a rolling desert landscape featuring cacti, palm and olive trees.
The golf club’s design concept included integrating the development into the existing landscape, meanwhile encouraging the site’s indigenous flora and fauna to thrive, whilst minimizing water consumption.
Guy Maxwell, Golf Director at Assoufid Golf Club, said:
“Marrakech is rapidly emerging as one of the EMEA region’s must-visit golf destinations and the opening of Assoufid Golf Club continues to attract much interest. To illustrate this, since opening, we have welcomed over 40 representatives from international golf media and received over 50 ‘Excellent’, or ‘5-star’ reviews on Trip Advisor.
“We are proud to be nominated for the World Golf Awards’ ‘Best Golf Course in Morocco 2015’ as we are focused on delivering the country’s finest golfing experience through proper golf course maintenance and high levels of customer service.”
The 2015 World Golf Awards ceremony, hosted by Conrad Algarve, will take place in Portugal on November 7th. To learn more about the World Golf Awards, visit: www.worldgolfawards.com
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